Moksha is here to deliver you from plastic PET bottles and chemically-grown vegetables. An extended arm of Hyderabad-based start-up N Coldpressed, known for their au naturale cold-pressed juices, Moksha is the latest initiative of the 28-year-old Founder Amitesh Sharma. “We cannot avoid plastic everywhere but we have to start somewhere. Hence, the six bottles of juices that come with the one-day detox programme are now being offered in glass bottles,” says the CEO of SS Fitness, under which N Coldpressed falls. When it comes to retailing vegetables online, the Hyderabadi informs that since they deal with vegetables and fruits for their juices anyway, they have access to the best veggies and fruits that are locally-sourced and organically grown. Hence, they want to offer these to their customers as well. “These will be sourced from local farms that are monitored by the team. Soon, we will also start merchandising and offer pulses and other products on the lines of Organic Mantra,” he says.
It was in February this year that N Coldpressed launched a 10,000 sq ft production facility at Cherlapally and then, the pandemic descended. Over 5,500 bottles of juices were sold every day, but like everyone else, COVID hit them hard too. “But what COVID has organically done is made people more aware and conscious of what they eat and where it comes from. So we should be able to reach them more easily,” says the alumnus of MVSR Engineering College and adds, “Though I am not of the opinion that this would have any lasting effect, we hope that people will start making right investments towards their health and we will continue to thrive.” They are also happy that they could retain most of their staff and as for those they had to let go, they found them other jobs. “We are positive that we will be able to bring them back onboard soon,” says the hopeful entrepreneur.
Amitesh Sharma | (Pic: N Coldpressed)
And as far as the buzz word ‘immunity’ is concerned, they have their Immunity Subscription up for grabs! But with immunity being the go-to word for all branding and advertisements, how does the customer today differentiate between what’s genuine and a hoax? “Just because people have good budgets in hand, they are able to influence customers, but the latter shouldn’t be swayed so easily. It is the customer’s prerogative to experience the product and see for themselves. The same goes for our products, try them to know for sure,” he says assertively and cautiously asks, “Why to make haste when it comes to health?” On the cards is focusing on Moksha, increasing subscriptions, and attracting investors. “Though we are a small company, a decent number of investors are looking at us,” he says and concludes.
Juices they offer
– Daily wellbeing: Juices that soothe acidity, regulate blood pressure, improve vision, and so on
– Detox: They have three categories of juices — Elixir, Enhancer, and Elevate