In Conversation with Siddhartha Durairajan, the CEO of Cellestial E-Mobility
Tell us about your Startup Inception Story & Founding Members?
I met two of my friends as a reunion over coffee and the conversation sparked into the electric dream which is now a reality, the country’s first electric tractor.
How do you wish to make an impact on society?
The impact is about empowering at least cost, both financially and environmentally. We empower the farmers with a green electric tractor that is smoke-free, and will also make him debt-free because it runs at 30 rupees per hour compared to fossil fuels that are pegged at 500 rupees per hour.
How did you face the challenges accompanied by the success and failure in your life?
A smile. That’s what it takes to solve a problem. The partnership is about collaboration. Take the best, ignore the rest!
What is your vision for the future?
Empower entrepreneurs, in all formats!
Impact of the Pandemic and the steps that you have taken to overcome the crisis?
From a rigid plan, we migrated to a flexible one. We did not hesitate to change the direction.
What do you think about the Startup culture in Hyderabad and how can it be enhanced?
Capital is scarce and always goes by the book. if entrepreneurs were to play by the book, they will not be one! VCs’ look for disruption, but when it comes to deployment of the funds, they are no less conventional. Change this, not just in Hyderabad, across the nation!
Message for budding entrepreneurs?
Focus on Business, not on fundraising! funds are an inevitable outcome!
With a changing ecosystem and thirst for efficient economic solutions, the digital revolution has evolved exponentially, making Non-Fuel Drive a sustainable approach.